An iconic date for cannabis culture

Every year on April 20th, people around the world celebrate 420 — a day that has become emblematic in cannabis culture. It brings together enthusiasts, curious newcomers and hemp lovers for a moment of community, exchange and cultural expression.

With evolving legislation in several countries, 420 has gradually become a symbol of openness and discussion around regulation.

A story still told today

The exact origin of “420” is not officially confirmed, but the most popular version dates back to the 1970s in California. According to this story, a group of students met at 4:20 p.m. after classes to spend time together, with the code “4:20” eventually becoming an inside joke that spread through pop culture.

Over time, April 20th grew into an international date for gatherings, festivals and events celebrating hemp and its culture.

420 in a changing world

In regions where recreational cannabis is legal, 420 has evolved into a full-fledged cultural celebration, often featuring concerts, workshops, markets and public discussions on the role of hemp today.

Even in countries where regulations remain strict, the date is often an opportunity to discuss policy, prevention and the future of cannabis regulation.

The growing role of CBD in modern culture

CBD now plays an important part in the landscape of legal cannabis. Non-psychoactive and authorised in Switzerland under specific conditions, it exists in a wide range of formats including oils, flowers, capsules and topicals.

Over the years, CBD has found its place within hemp culture, appreciated for its gentle profile and the variety of products associated with it.

A day dedicated to culture and connection

Beyond its origins, 420 is above all a symbolic moment to celebrate cannabis culture in all its forms: history, arts, traditions, innovations and ongoing legislative developments.

It is also a reminder of the importance of clear information, responsible use and open dialogue about hemp and its modern applications.

A symbol that continues to evolve

With legal changes in Switzerland and abroad, 420 reflects the evolution of a once-marginalised culture that is increasingly recognised and discussed. It symbolises both the heritage and the future of cannabis, CBD and ongoing pilot projects.

A date that reminds us that hemp culture keeps moving forward — learning, adapting and reinventing itself.